Services

Digital Strategy and Implementation

Don’t compete with your competitors, make them irrelevant. A Squared Interactive leverages the Internet and technology in new ways that enables clients to differentiate themselves from their competitive set and highlight their unique value proposition. When the Internet stops being viewed as a value-added channel, but rather an integral growth driver, it fuels a company’s overall goals. By deploying innovative Internet strategies, clients stop scrambling over the same limited customer pool and instead dramatically expand the breadth and depth of their customer base. A Squared Interactive understands how to craft winning strategies that combine Web-site design, social media, paid and organic search engine marketing, viral marketing, iPhone app development, blogging, affiliate marketing, lead-generation, and other digital tools to unlock significant value for clients.

Technological goal posts are moving and audiences are shifting. A Squared Interactive's strategic planning provides the roadmap to generate value and create opportunities. These plans are not created in a vacuum, but rather based on clients tangible goals and objectives. To develop a winning strategy, we take a sharp-shooter’s approach to answer and develop programs around:

Identifying online marketing goals (sales, leads, traffic, branding, etc…)
Identifying which companies in a competitive set demonstrate success
Assessing current Web-site effectiveness and areas for improvement
Understanding behavioral patterns for key customer segments and ambassadors/influencers
Determining mechanisms to activate brand and customer engagement
Understanding customer acquisition costs and the lifetime value of a customer
Measuring and tracking conversion and transaction variables

Based on these factors, A Squared Interactive develops strategic Internet marketing plans that pave the way for a company’s long term success. Our most popular marketing services include:

Social Media

Everyone's talking, and somewhere they're talking about you. Whether it's "love you," "hate you," or "never heard of you," you need to know what they think, and you need to be part of the conversation. Find out what customers and potential customers are saying about your company, your products and your services, then join in the discussion. You'll build awareness of your brand, influence the direction of the conversation, and engage the hard-to-reach younger demographics.

Social media is new, and yet it's nothing new. It's word-of-mouth marketing, friend-to-friend recommendations, carpool talk and water-cooler chat multiplied by the power of new online tools and social networks. A smart social media strategy enables you to listen, participate, and forge connections with people who are interested in what you have to offer. It's even more powerful when it's integrated into your overall marketing strategy. People are already talking. We'll help you join the conversation.

Search Engine Optimization (SEO)

Over 400 million searches are conducted per day from qualified U.S. consumers that have raised their hand and said, "I am interested in your product or service". Search engine optimization is a critical component to any company's marketing program; however, achieving top ranking is a tricky endeavor as the field is fluid, tactics are suspect and many firms promise the world without establishing realistic expectations. Achieving high-organic ranking requires many things: expertise, technology, man-power and persistence. A Squared Interactive brings these elements together with a proven methodology that delivers measurable results to meet client's goals.

Search-engine algorithms take into account many factors when determining where to place your site in the search-engine results pages. Our methodology is modeled after these factorss

Search Engine Marketing (Paid Search)

Pay-per-click marketing is regularly cited by senior-level marketing executives as one of the most effective forms of advertising. Search engine marketing (SEM) enables advertisers to efficiently reach consumers at all points in their purchasing funnel and consideration cycle. Internet users who conduct online keyword searches are essentially “raising their hands” and actively pre-qualifying themselves for products or services. Savvy advertisers can easily “cherry pick” and target these highly desirable audiences. As a pull-marketing vehicle, paid search often results in higher conversion rates and better return on advertising investment than other advertising channels.

Paid search marketing presents an extraordinary opportunity for marketers – but only when the programs are executed correctly. A Squared Interactive maximizes this potential by successfully structuring and optimizing programs to deliver strong returns aligned with its clients’ overall marketing objectives. A Squared Interactive is differentiated by our ability to secure the results its clients need, as well as its commitment to detailed financial analysis and reporting in order to ensure the best-possible ROI for clients.

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A Squared Interactive is a digital marketing consulting firm founded by Chad Wiebesick and based in Ann Arbor, Michigan devoted to helping businesses profitably acquire customers online.